RTV 4500 Lecture Notes - Lecture 14: Digital Audio Broadcasting, Satellite Radio, Classic Hits
9 Dec 2016
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Document Summary
Wherever you are in the us, you can get a radio signal. Move towards digital audio broadcasting, replacing analog. You can own an amount of station, relative to the size of your market. 45+ stations, ownership limit = 8 (only 5 may be in one class, am or fm) 30-44 stations, 7 (only 4 may be in one class, am or fm) 14 or fewer 5 (only 3 may be in one class) Can gather ratings data for multiple media: Place in docking station each night to transmit data and recharge. Since signals being detected, little or no error. More stable (less bounce book to book) 6 out of 7 days per week. Weekly data now available (with ppm), instead of quarterly. **tsl = time spent listening = matters for loyalty. More than half of us (12+) have listened to online radio in past month. For teens, hours streaming is more than hours of terrestrial radio.
