CMN 1160 Lecture 5: notes test #2 (lectures after 1st midterm to lectures before 2nd midterm)

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Has a method to study culture phenomenon. How do we make connections with signs? (image of stick figures, fuck) We"re creating myths in society - need to study cultural phenomenon to understand myths. Need this understanding to find out why we associate the sign to meaning** Distinguish between the literal meaning and how it becomes another meaning** Not one true meaning from a particular sign/text, meaning comes from decoder. Changes from reader to reader, meaning is never fixed. Death of author, birth of reader intertextuality: ex: when reading the textbook - connections to other things, you never come to something brand new. always something else influencing your thoughts, activities intertextuality is important because you combine meanings. Our interpretation of a sign is drawn from other signs and this is an active process. Decipher meaning vs. analyzing the social meanings of why they"re like that.