CMN 1160 Lecture Notes - Lecture 6: Noam Chomsky, Content Analysis, Making Money

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Rhetoric- how are things said/ hermanetic- how are things interpreted. Structuralism (the idea is to see language and how it shapes things) Discovering the underlying patterns that shape texts and genres. (cid:449)e do (cid:374)ot speak la(cid:374)guage, (cid:271)ut rather, (cid:862)la(cid:374)guage speaks us. (cid:863) (our language conditions how we think. Tendency to treat individual texts as discrete, closed-off entities and focus exclusively on internal structures (depends on your language on whether you will understand or not) Propp(cid:859)s folklore studies - all traditional stories follow the same basic narrative structure and lexical elements (i. e. , narrative logic). Semiotics (the science of signs/ what do they mean and how wwe make sense of them) The study of the social production of meaning from signs i. e. , analyze language as system of signs. Central focus: relationship between signs and their meaning. Post-structuralism (we need to look at people and how they decode these messages) Was interested inhow we come about to make meaning out of signs.