CMN 1148 Lecture Notes - Lecture 1: On The Heavens, Noise, Stress Management
Document Summary
Tue, september 13: chapter 1 part 1 - sep 13th. Provides a common vocabulary that allows us to talk about topics. Based on knowledge of audience demographics (age and status) Ethos - appeals based on source credibility of speaker. Perceived safety, trust, expertise, sociability, composure, dynamism. Logos - appeals based on logic, reasoning and fact. Speaker"s use of evidence to support view. Based on fear, compassion, pride, guilt, generosity, patriotism, loyalty, etc. Message should not be based only on emotion. Who (said) - what - in what channel - to whom - with what effect. Added noise and feedback (which can be physiological or psychological, internal or external) We can communicate with each other to the extent that we have shares elds of experience . The larger the shared area the easier it is to communicate. Dynamic, ongoing, unrepeatable, additive, and cumulative in effects. We are never the same from one moment to the next.