APA 1302 Lecture Notes - Lecture 10: Blood, United German Hungarians Of Philadelphia And Vicinity, Corporate Branding
12 Jun 2016
School
Department
Course
Professor
Document Summary
The preferences and priorities of people with power and wealth often influence which sports are commercialized for example: Golf is enjoyed by wealthy and powerful; it receive much tv coverage despite low ratings. Football reproduces an ideology that privileges men & celebrates masculinity. Sport organizations look for global markets: fifa, the nfl, the nba, etc. seek global media exposure and expansion. Corporations use sports as vehicles for global expansion: one goal is to make money, another goal is to sponsor enjoyment and pleasure to establish ideological outposts in the minds of people around the world. Sport places, events, and even athletes have been branded. Corporate branding is now accepted by many people as necessary, non-political, even. Rule changes are made to make action more exciting, understandable, and profitable by: Commercial entertainment depends on attracting a mass audience. Members of a mass audience lack technical knowledge about a sport. Entertaining people without technical knowledge requires heroic action.
