PERLS104 Lecture Notes - Corporate Branding

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taupewalrus464

15 Nov 2011

School

University of Alberta

Department

Physical Education, Recreation and Leisure Studies

Course

PERLS104

Professor

Melanie Muise

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Document Summary

Conditions for emergence and growth of commercial sports: a market economy. Large, densely populated cities: people who have time, money, transportation, and media access. Large amounts of capital: culture emphasizing consumption and material status symbols. Why have spectator sports become so popular in society today: the quest for excitement, emphasis on success ideology, widespread organized, competitive youth sports, widespread media coverage. Ideological outposts in action: branding sports: sport places have been branded, sport events have been branded, athletes have been branded, corporate branding is now accepted by many people as necessary, non- political, even natural . This means that there are struggles over: meaning, purpose, and organization of sports, who will participate and the conditions under which sport participation occurs, how sponsors will be sponsored, and what the reasons for sponsorship will be. Involves performance designed to entertain an audience for the purpose of obtaining rewards.

Related Questions

Tiny solid and liquid particles suspended in the atmosphere are called aerosols. Windblown dust, sea salts, volcanic ash, smoke from wildfires, and pollution from factories are all examples of aerosols. Depending upon their size, type, and location, aerosols can either cool the surface, or warm it. They can help clouds to form, or they can inhibit cloud formation. And if inhaled, some aerosols can be harmful to people's health.

These maps show average monthly aerosol amounts around the world based on observations from the Moderate Resolution Imaging Spectroradiometer (MODIS) on NASA's Terra satellite. Satellite measurements of aerosols, called aerosol optical thickness, are based on the fact that the particles change the way the atmosphere reflects and absorbs visible and infrared light. An optical thickness of less than 0.1 (palest yellow) indicates a crystal clear sky with maximum visibility, whereas a value of 1 (reddish brown) indicates very hazy conditions.

High aerosol amounts are linked to different process in different places and times of year. High aerosol amounts occur over South America from July through September. This pattern is due to land clearing and agricultural fires that are widespread across the Amazon Basin and Cerrado regions during the dry season. Aerosols have a similar seasonal pattern in Central America (March-May), central and southern Africa (June-September, and Southeast Asia (January-April).

In other cases, however, aerosol concentrations are not related to fires. For example, from May through August each year, aerosol amounts rise dramatically around the Arabian Peninsula and nearby oceans due to dust storms. Elevated aerosol amounts nestle at the foothills of the Himalaya Mountains in northern India in some months, and linger over eastern China for much of the year. These elevated aerosol amounts are due to human-produced air pollution.

What is the most likely source of the high concentration of particulates that appear off the coast of northwestern Africa?

What is the most likely source of the high concentrations of particulates over central Africa and central South America?

What is the most likely source of the high concentrations of particulates over eastern China?

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PERLS104 Lecture Notes - Corporate Branding

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