ADM 2320 Lecture Notes - Lecture 3: Swot Analysis, Competitive Intelligence, Ipod
18 Dec 2015
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Document Summary
Marketers can use the swot analysis to categorize it self. Greater competition means more choices for consumers, which. Competitive intelligence (ci): used by firms to collect and synthesize information about their position with respect to their rivals; enables companies to anticipate changes in the marketplace rather than merely react to them. When gillette released the the fusion razor, shick in anticipation of this released three stylized versions of the quattro. By keeping a close eye on the competition both companies have been able to match every move one makes. Parties that work with the focal firm are its corporate partners: example: a car manufacturer collaborates with supplies of sheet metal and tire manufacturers. Aspects of the the external environment (cdstep): Culture: the shared meanings, beliefs, morals, values, and customs of a group of people. Culture is passed down from generation to generation and learned over time.
