ADM 2320 Lecture Notes - Lecture 3: North American Free Trade Agreement, Freshco, Computer Data Storage
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Lo 1 outli(cid:374)e ho(cid:449) fa(cid:272)to(cid:396)s i(cid:374) a fi(cid:396)(cid:373)(cid:859)s (cid:373)i(cid:272)(cid:396)oe(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t i(cid:374)flue(cid:374)(cid:272)e its (cid:373)a(cid:396)keti(cid:374)g st(cid:396)ateg(cid:455) Lo 2 ide(cid:374)tif(cid:455) fa(cid:272)to(cid:396)s i(cid:374) a fi(cid:396)(cid:373)(cid:859)s (cid:373)a(cid:272)(cid:396)oe(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t & e(cid:454)plai(cid:374) ho(cid:449) the(cid:455) i(cid:374)flue(cid:374)(cid:272)e o(cid:448)e(cid:396)all (cid:373)a(cid:396)keti(cid:374)g st(cid:396)ateg(cid:455) Lo 3 identify important social & natural trends that impact marketing decisions. Canadian tire an iconic canadian brand that has had numerous ups & downs over its almost 100 years in business. Firms must continuously monitor their internal & external environments to identify new opportunities or threats to their business. Firms must then develop strategies or action plans to attack the competitors or defend their market position. Despite its many challenges over the years, canadian tire has emerged a success story & can be attributed to many factors including: a clear vision, good strategic planning, & excellent execution of its marketing strategies. Marketing environment analysis framework (1) consumers (2) microenvironmental factors (internal) (3) macroenvironmental factors (cid:862)cdstep(cid:863) (external)