ADM 2320 Lecture Notes - Lecture 2: Social Network, Sentiment Analysis, Dasani
18 Sep 2017
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Cokes water bomb: the dasani fiasco - films on demand. Exit the customer - they don"t car about making money they want data - data management - Diy, digital learning, try before you buy, vivid info, etc: engage the customer: action > loyalty > potential relationship > commitment. Media sharing sites: enables users to share content they have generated (youtube, photo sites) Thought sharing sites - sites that contain different types of blogs > corporate professional personal micro. Understanding mobile applications: creates excitement for consumers sale time engaging customers using social media: 3 stages: listen do analyze. Listen to what customers are saying and minter frequently > sentiment analysis. Who is visiting the site, what are they doing, & what is important to them. Do: doing is implementing what has been learned for analyzing social and mobile media activity. Ethical considerations: think before you post anything online:
