ADM 2320 Chapter Notes - Chapter 16: Search Engine Marketing, Mobile App, Picasa
6 Oct 2017
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Document Summary
The power of a grocery store receipt. A mobile app that showcases new coupon offers each week. Invention (mid to late 1990s: 97- 37% of households have computers, 18% have internet access, 99- first blackberry available. Industrialization (2000-2006: 02- wi-fi becomes common, 03- 62% of households have computers, 55% have internet access, 06- <10% of mobile phone users have smartphones. Entrepreneurial (2007-present: 07- first iphone released, 08- apple"s app store is launched, 09- 70% of households have computers, 70% have internet access, 11- ipad, tablet, and geo-location become common, 11- 40% of mobile phone users have smartphones. Vivid information, digital learning, try before you buy, simulate real experiences, tutorials, two-way dialogue (4) engage the customer: action, loyalty, potential relationship, commitment. Earned media: def. - unique brand presence on established channels gained through editorial influence other than advertising, role- expand reach and credibility of the brand"s message in trusted channels, tactics- word-of-mouth, influencer outreach, blogs, social engagement.
