SSCI 2900U Lecture 5: Research Methods_lecture 5
13 Sep 2017
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Document Summary
Best method available to collect original information about a population. Survey research is a very old, very popular, research technique. 1880 survey by karl marx in france: 25,000 questionnaires sent to workers, marx survey (100) too general. Typical areas probed in surveys: behaviours, attitudes/beliefs/opinions, characteristics, expectations, self-classification, knowledge, ** not good for why questions. A closed response set refers to those questions which have fixed categories for answers (uses quantitative analysis). Open-ended questions allows for free responses (qualitative analysis) Simple questions that use a concrete indicator (i. e. what is your age in years?___). Likert style questions are used for measuring simple attitudes, beliefs, emotions, or behaviours: e. g. , when you think back to your high school years, you feel: 1. The link between intentions and future behaviour is tenuous: try not to use negatives and double negatives in your questions, it is not a good idea to not hand homework in on time.
