CRMN 2030U Lecture Notes - Lecture 4: Pickup Truck, Linkedin, Core Data

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10 Dec 2016
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We can think of media as any form of communication that targets a mass audience in print or electronic format. There are 2 different types: traditional media print, newspaper, paper books, radio, movies/cinemas, television; and new media websites, blogs, social media websites (facebook, twitter), kindle books. Slide 5: scope of media katz notes media is the single greatest pedagogical force of our time, its everywhere. We can think what would our lives be like without media and how would it be different. Silverstone notes we"ve become dependant on media for conduct of everyday life. Slide 6: media is a part of our everyday life. 99% of canadians noted watching television each week. Slide 7: media use in children children between ages 8-18 spend about 7. 5 hours a day using media (television in particular). Children spent 1023 hours per year watching television. This is more time than spent in school, by age 18 children would have viewed 200,000 acts of violent.

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