MDST*2020 Lecture Notes - Lecture 8: Ubisoft, Digital Extremes, Bioware
Week 8: Video Game Industry
The basics
-20 billion dollars in sales in United States
-72% of American households play computer or video games
-111 billion dollars global sales
-One of the fastest entertainment industries in world!
-Destiny 2 - Launched on Sept 6th; Became top selling game of the year so far
Video Game Industry
-Often overlooked as cultural industry
-Average user is 33 years old in Canada
-More women are playing 52-48 split in favour of men (Canada)
-Employs over 20,000 people in Canada
Console Makers
-Nintendo
-Sony
-Microsoft
Game Publishers
-Nintendo, Sony and Microsoft all produce games
-In most cases, game publishers are independent companies distributing games
that play across multiple platforms
-Game production is labour intensive, time consuming and risky
-Development and licencing
-Can cost 10 to 30 million dollars and take 3 years to develop a game
-10% of the games make 90% of the profits
-Like proven entities like Hollywood (Madden, Simpsons etc)
Video Game Industry in Canada
-40 of top 200 selling games worked on at least
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
20 billion dollars in sales in united states. 72% of american households play computer or video games. One of the fastest entertainment industries in world! Destiny 2 - launched on sept 6th; became top selling game of the year so far. Average user is 33 years old in canada. More women are playing 52-48 split in favour of men (canada) Nintendo, sony and microsoft all produce games. In most cases, game publishers are independent companies distributing games that play across multiple platforms. Game production is labour intensive, time consuming and risky. Can cost 10 to 30 million dollars and take 3 years to develop a game. 10% of the games make 90% of the profits. Like proven entities like hollywood (madden, simpsons etc) 40 of top 200 selling games worked on at least partly in canada. 2. 36 billion dollars spent on canadian production in 2014. Canada is 3rd most successful country in world at producing video games.
