PSYC 101 Lecture Notes - Lecture 39: Eidetic Memory, Echoic Memory, Iconic Memory
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Brief storage of perceptual information before it is passed to short-term memory. Iconic memory may help to explain the remarkable, and exceedingly rare, phenomenon of eidetic imagery, popularly called photographic memory . Unlike iconic memories, echoic memories can last as long as 5-10 seconds. Memory system that retains information for limited durations. Closely related to working memory, which refers to our ability to hold on to information we"re currently thinking about, attending to, or processing actively. Memory loss from short-term memory: decay vs. Decay: fading of information from memory over time. Interference: loss of information from memory because of competition from additional information. Retroactive interference: interference with retention of old information due to acquisition of new information. Proactive interference: interference with acquisition of new information due to previous learning of information. The capacity of short-term memory: the magic number: The digit span of most adults is between 5 and 9 digits, with an average of 7 digits.