GEOG 122 Lecture Notes - Lecture 16: Celtic Languages, Celebrity Culture, Global Brain
Document Summary
If market was too free, american pop culture would take over. Celebrities evoke meaning, stereotypical characters in their public persona. Western views become global because of popular culture. In world sports, what about secondary role of us, notably in soccer. 1880 1930, rise of modern global consciousness, accompanying global trade to 1910. Towards a global standard: global time (gmt), gregorian calendar, olympic games, an international architecture, league of nations. After 1888, diffusion of gregorian calendar e. g. russia, china. Compare pre modern cultural complexity: language, religion; e. g. pacific northwest native languages, celtic language in western europe (anglicisation: cwm yr goed > Much less celtic language (had hundreds before) and welsh. 2/3 world"s population affiliated with large religious groups: christianity, islam, Big macs in moscow: standardised but not identical; the complication of cultural reception; consumers are active agents. Mcdonalds was coolest place to be in 1980"s in moscow.
