REC280 Lecture Notes - Lecture 8: Creative Destruction, Disinvestment
18 Jun 2018
School
Department
Course
Professor
Module 8 Tourist Area Life Cycle (TALC):
Implications for Policies and Planning
Description and Learning Outcomes
In module 8, you will look at the Tourist Area Life Cycle model and learn how a destination
changes over time. After successfully completing this module, you should be able to do the
following.
Explain how a destination develops over time
Explain and compare changing demand and supply conditions as a destination evolves
over time
Readings
Tooman, L. A. (1997). Applications of the life-cycle model in tourism.
Getz, D. (1992). Tourism planning and destination life cycle.
Mitchell, C. J. (1998). Entrepreneurialism, commodification and creative destruction: a
model of post-modern community development.
Slides
1. Model of Destination Development
The model seeks to account for:
oChanging tourism demand – number, type, and motivation of visitors
oChanging tourism supply – resources, attraction, services; developers, managers,
and owners; host community reaction
oWithin a broader process of change in the world economy – changing frame
conditions
2. Changing Frame Conditions: 'Old' vs. 'New' Tourism
Old tourism
oSun, sand, and sea sought
oInexperienced consumers
oStandardizationd
New tourism
oWider range of products
oExperienced consumers
oCustomization and quality awareness
3. Tourist Area Life Cycle (TALC)
Butler proposed that tourism progresses through the stages of:
oExploration
find more resources at oneclass.com
find more resources at oneclass.com
oInvolvement
oDevelopment
oConsolidation
oStagnation
oDecline / Rejuvenation
4. Tourist Area Life Cycle (TALC)
Source: Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for
management of resources. Canadian Geographer, 24(1), 1-12.
5. Tourist Area Life Cycle (TALC)
Phase Visitor No. Tourism
Facilities
Capital
Ownership
Exploration Low No specific Local
Involvement Building up Some Local
Consolidation Growing slowly Considerable Mainly external
Stagnation Peak Considerable Mainly external
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
In module 8, you will look at the tourist area life cycle model and learn how a destination changes over time. After successfully completing this module, you should be able to do the following. Explain how a destination develops over time. Explain and compare changing demand and supply conditions as a destination evolves over time. Entrepreneurialism, commodification and creative destruction: a model of post-modern community development. Old tourism: sun, sand, and sea sought, inexperienced consumers, standardizationd. New tourism: wider range of products, experienced consumers, customization and quality awareness, tourist area life cycle (talc) Butler proposed that tourism progresses through the stages of: exploration, involvement, development, consolidation, stagnation, decline / rejuvenation, tourist area life cycle (talc) The concept of a tourist area cycle of evolution: implications for management of resources. Canadian geographer, 24(1), 1-12: tourist area life cycle (talc) External exit: tourist area life cycle (talc) Different stages of the talc have implications for the understanding of tourism impacts.
