GBDA 103 Lecture Notes - Lecture 5: Search Engine Optimization, Peter Morville, Card Sorting

• School: University of Waterloo
• Department: Global Business and Digital Arts
• Course: GBDA 103
• Professor: Karin Schmidlin

Document Summary

Ia is the organizational search and navigation system, helps people to complete tasks, find what they need, and understand what they"ve found: peter morville. Mission: organize and maintain a useful and usable body of information. Search engine optimization (seo): turned web search turned sites upside down: every aspect of the website needs to be easy to read and a good design. User goals: make things easy: vs. business goals: make some things hard to find (eg. fine print, price, delete account button) Information grouping: definition of user-centered relationships between content. Taxonomy development: definition of a standardized naming convention (controlled vocab) to apply to all site content (can"t have an exit and quit button)