AFM131 Lecture Notes - Lecture 5: Graphical User Interface, Ethernet, Trade Secret

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Mohsin Bashir

Document Summary

Investing in greater quality air planes (more efficient, will reduce costs in the long run) Only 1 plane (type) in their fleet, all pilots are trained in the same fleet and can transfer fleets easily. Corporate culture of collaboration 85% of employees are also shareholders themselves. Launch smaller regional flights / swoop / collaboration with pca. They invented the ethernet (modern networking), the gui (graphical user interface), and many other key technologies. Video- parc scientist recalls steve jobs" famous xerox visits https://www. youtube. com/watch?v=zof- j6nxm04. Valuable, rare, difficult to imitate, organized to be exploited. Clever use of technology, buy out various companies, tactical strategies with buying out google searches, high element of focus, piloting new ideas all the time to see what might work better. Product unique characteristics of the product which allows it to compete (how does the product compete) a firm"s product is what it sells to customers.