COMM 210 Study Guide - Midterm Guide: Red Tape, Research And Development, Fisher College
Document Summary
Professor at fisher college of business at ohio state university. = traditional tool for strategic analysis: not bar(cid:374)e(cid:455)"s theor(cid:455) Bar(cid:374)e(cid:455)"s proposi(cid:374)g a theor(cid:455) that (cid:449)e look spe(cid:272)ifi(cid:272)all(cid:455) at the i(cid:374)ter(cid:374)al e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t of the orga(cid:374)izatio(cid:374) Pro(cid:448)ides a tool to assess the orga(cid:374)izatio(cid:374)"s internal resources and capabilities. 4 important questions about resources and capabilities = vrio. The importance of history valuable and rare resources acquired or developed through unique historical circumstances can be a source of sustained competitive advantage. The importance of numerous small decisions a fir(cid:373)"s (cid:272)o(cid:373)petiti(cid:448)e ad(cid:448)a(cid:374)tage see(cid:373)s to depe(cid:374)d o(cid:374) (cid:374)u(cid:373)erous (cid:862)s(cid:373)all de(cid:272)isio(cid:374)s(cid:863) rather tha(cid:374) (cid:271)ig o(cid:374)es through (cid:449)hi(cid:272)h a fir(cid:373)"s resour(cid:272)es a(cid:374)d (cid:272)apa(cid:271)ilities are developed and exploited. The importance of socially complex resources reputation, trust, friendship teamwork and culture, while not patentable, are difficult to imitate. Applying the vrio framework value and rarity. Select one resource and assess it: financial, physical, human, organizational.
