AFM131 Lecture Notes - Lecture 9: Small Business, Target Market, Legal Personality

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AFM131 Full Course Notes
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AFM131 Full Course Notes
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Module 3: entrepreneurship and starting a small business. What it takes to start and run a small business. Additional talent additional money/assets to the business more access to funds less regulatory requirements. The functions of business in a small-business setting. Knowing your customers (marketing: managing your employees (human resource development) Entrepreneurs often discover that there are many legal and financial issues involved in starting their business. The opportunity: want to see that there is growth potential. The context: want to see research. The risks and rewards: what happens if top talent leaves. Advantages the business will have in relation to competition (opportunity) Resources and qualifications of the owner(s) (the people) Sample outline of a business plan (25 50 pages) Consider costs to launch a business, such as: Market: the people with unsatisfied wants/needs who have both the resources and the willingness to buy. Hiring, training, and keeping good employees is critical.

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