AFM131 Lecture Notes - Lecture 4: Affiliate Marketing, Franchising, Cover Letter

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Find creative ways to engage with your target audience. Rewarding individuals or other business (affiliates) for each visitor they send to your website. Creative people who work as entrepreneurs within corporations. Ketan is an intrapreneur for a multinational electronics company. Group of experienced people from different areas of business. Develop, make, and market a new product. With more dedicated people and resources, ideas can evolve faster and be more robust. Services to help entrepreneurs and small businesses succeed. Resources (business plan templates, sample plans, market research/statistics) Ex. government may support improved transit to the kw area. Hands-on management assistance, education, technical and vital business support services, networking resources, financial advice. Nearly all small businesses are canadian-owned and managed. Consider investment in time (and professional training) Highest failure rates are those that are easiest to start. Ways to get into your first business venture: learn from others. Talking to entrepreneurs: get some experience. Work for others: buy an existing business.