PSYC 2660 Lecture Notes - Lecture 9: Tella

• School: University of Manitoba
• Department: Psychology
• Course: PSYC 2660
• Professor: Garry Martin

Document Summary

Rules that describe sizeable consequences for speciic behaviour are likely to be followed if those consequences are likely t occur: aka, rules that describe consequences that are highly improbable are not very efecive. Ex) it is important to wear life jackets when canoeing but the probability of canoeing crashing or lipping are very unlikely so many people do not wear life jackets. Some rules are diicult to follow because the opposite behaviour is immediately reinforced: reasons why someone might not follow a rule: Ex) i am going to lose weight by not eaing cake but the opposite behaviour (eaing cake) is reinforced with good taste. Ex) wearing a helmet is safe but wearing it is uncomfortable (immediate punisher) Rules that describe deadlines for a speciic behaviour that will lead to sizeable and probably outcomes are oten efecive, even when the outcomes are delayed.