PSYC 2660 Lecture Notes - Lecture 5: Stimulus Control, Body Language, Motivation

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Rule governed behaviour: is behaviour that is controlled by the statement of a rule. Contingency-learned behaviour is typically strengthened gradually through trail an error, while the presentation of rule frequently leads to immediate behaviour change. They also differ in which contingency learned behaviour involves immediate consequences, while rule-governed behaviour often involves delayed consequences. First, although the reinforcer identified in a rule might be delayed for an individual, other people might provide immediate consequences if the individual follows (or does not follow) the rule. Second, an individual might follow a rule and then immediately make reinforcing statements to him or her. Third, is that our learning history with respect to emotions is such that following rules is automatically strengthened and failure to follow rules is automatically punished by what we feel: when rapid behaviour change is desirable. For example, a youg figure skater who is extremely nervous just before skating her program at an important eompetition.

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