MKT 3230 Lecture Notes - Lecture 42: University Of New South Wales, Corporate Social Responsibility, Performance Appraisal

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

What is my decision and how will i act on it: many levels of ethics - individual individual choices, professional ethics, personal - Organisational decisions, strategies, culture, corporate social responsibility - macro/systemic economic, political, legal and social systems in which businesses operate; environmental, social and political consequences of business activity. Top management"s leadership: top managers set the cultural tone by their reward and punishment practices choices of whom and what are rewarded with pay increases and promotions send a strong signal to employees.