MKT 3230 Lecture Notes - Lecture 10: University Of New South Wales

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

Globalisation concerns emphasis on organisational and managerial ethics, employee assistance increased. Importance of social media to the manager"s job. Innovation: doing things differently, exploring new things and taking risks: must be innovative to survive and bring in more customers. Corporate sustainability: a company"s ability to achieve its business goals and increase long- term shareholder value by integrating economic, environmental and social opportunities into its business strategies. Eco-efficiency: concept of creating more goods and services while using fewer resources and creating less waste and pollution. Eco-effectiveness: a strategy for business growth and prosperity that generates ecological, social and economic value.