PSYC 2310 Lecture Notes - Lecture 5: Normative Social Influence, Idiosyncrasy, Serge Moscovici
8 Feb 2017
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Document Summary
A change in behavior or belief as a result of real or imagined pressure from others. Accepting others" interpretation of an ambiguous reality in order to obtain accurate information. Study of transition of norms from generation to generation by macneil and sherif (1976) Establishing an arbitrary group norm of 12 inches. Replacing one of the confederates with a new na ve member after each 30 judgment trials. Continuing the study for 11 generations, each one involving the replacement of the oldest group member with a new member. How far a light moves in a uniformly dark environment. How other people can be a source of information ** Conforming to other people in order to be liked and accepted by them. Participants in groups: 23% always gave the correct answers; 77% at least gave one answer (32% gave 7 or more wrong answers) Conformity varies in different stage of life span: childhood, adolescence, and old age.
