FRHD 2270 Lecture Notes - Lecture 3: Alternative Facts, Convergent Validity, Ecological Validity
16 Oct 2017
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Naturalistic: as is: real-time -playground, just observe, variables: what you observe ( things that can change) Independent: what can be manipulated/controlled/chosen: dependent: what is measured - affected by other variable, need to decide what focus will be on - hypothesis, controls, Structured: control environment: create setting to elicit potential behaviours/ reactions, behaviour that is rare, not often naturally observed. Self reports: questionnaires, or interviews, directly to the source, demand characteristic/social desirability, respondents answering based on what they think researcher wants to hear. Overall: research needs to be reliable - consistent over time, valid: is it measuring what it claims to be, convergent validity: 2 measures coming together, one is well established, divergent validity: 2 measures, opposite (happy, positive, sad, negative) Correlational studies: not causational - does not predict, r from -1 to 1, different theories, methods to provide insight to x question, no truth to theories, only support, reality, alternative facts, twisted/tweaked results (look at significance), be critical.
