PSYCO241 Lecture Notes - Lecture 4: Minimal Deterrence, Leon Festinger
3 Apr 2016
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Cognitions: a thought, piece of knowledge, attitude, behavior, a value: irrelevant: (characteristic of most cognitions, consonant: one cognition fits another/ follows after (consistent to each other, dissonant: inconsistent, one falls opposite to another. *dissonance is an aversive state that people are motivated to reduce. The more important the cognitions, the more important the dissonance. *how do people reduce dissonance? (efforts at reduction) Consistency (consonance restored: add consonant cognitions: add thought that reinforces the okay-ness of the behavior, person is better off hearing/ not hearing the truth . White lies: change the attitude, change the behavior, trivialization: Why? insufficient justification effect experience more dissonance and thus change attitude to like it more. Linder, cooper, & jones (1967) controversial speakers were banned from school (creates dissonance) students felt like it was their right to have controversial speakers come (freedom of speech: dv= attitude change as desire to ban speakers.
