MARK432 Lecture Notes - Lecture 3: Blue Ocean Strategy, Australian Wine, Swot Analysis
13 Jul 2018
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Document Summary
Good marketing takes planning situation analysis ready - 30% of effort strategy and objectives aim - 30% of effort key plans fire - 40% of effort. Mission/ vision google"s mission is to organize all the world"s information and make it universally accessible and useful . 2004 - the facebook is an online directory that connects people through social networks at colleges when it was at harvard only. 2008 - facebook helps you connect and share with the people in your life . 2009 - facebook"s mission is to give people the power to share and make the world more open and connected . Setting the context check to see if it ts with the mission statement or not. Facebook may be losing track of what its mission is. Positioning statements if you can"t describe your point of difference in one, simple sentence you still have work to do.
