MARK432 Lecture Notes - Lecture 2: Busta Rhymes, Photographic Film, Mcgraw-Hill Education
13 Jul 2018
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1: generate buzz - make sienna the talk of the blogosphere, measured vis awareness and regain lost market share - measured via polk insight involvement increase consideration for the new sienna - tracking study. 3: achieve a lift in aspirational imagery not normally associated with minivans, speci cally. Personas help understand and design for a speci c target audience think of your target audience like your neighbour, friend, or colleague. Consider interests, work, family, values helps everyone on the marketing team understand who the target market is the mistake of making the assumption of who their target market is needs to be research based. Dragon"s den - millennia tea exercise minute 17. Buying decision in uences need to think at each stage, what is most likely in uencing their thought process. B2b buyer in uence marketing communication challenge is multiplied because you are marketing to several in uencers in the organization that are going to be making the decisions.
