GSWS 101 Lecture Notes - Lecture 5: Burt Reynolds, Cosmopolitan (Magazine), Plastic Surgery

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Lecture 5: culture & representation: gender, beauty & bodies. Introduction: look at bodies as a framework of cultural norms about gender, focus used to be on female bodies, but we have come to consider all bodies (male/female/children) Idealized bodies (wendell: standardized ideals of beauty, argues that we live in a world where there is a very narrow standardized version of what is considered attractive and beautiful (men & women) Ralph lauren photoshopping pictures of models in their magazines) Justin bieber"s calvin klein photoshoot: abnormal bodies, process of standardization creates a new definition of what is normal and abnormal, cosmetic surgery encourages that one"s appearance could be considered a medical problem, ex. Douching ads for women, emergence of deodorant in 1887: we also expect discipline from others, burt reynolds 1972 cosmopolitan magazine image. When people are blamed or shamed into feeling responsible for not meeting idealized norms of bodies, they develop feelings psychological, moral, and spiritual failure.

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