CMNS 223W Lecture Notes - Lecture 9: Roaring Twenties, Chief Operating Officer, Macklemore
18 Oct 2015
School
Department
Course
Professor
Document Summary
Cool is elusive, unstable, unable to be pinned down. Even if we cannot de ne cool or state what makes something/someone cool, we can look at how cool functions in contemporary consumer culture. Class background is irrelevant - birth of consumer culture: or upper class background is disadvantage. Marchand: the way advertising contributed to a shift away from values of hard work, sacri ce, and thrift towards pleasure, good taste, and consumption. Still resistance towards new values of pleasures of spending and consuming. Change of values required development of full scale mass media to promote this way of. People accepted the invitations from advertising and other media to embrace these life values; adjusted to idea that sense of social and individual satisfaction is through consumption and commodities. Hard for contemporary readers to connect to ads of the roaring 20s. People are still obsessed with class - there are differences in opportunity and lifestyle choices.
