CMNS 223W Lecture Notes - Lecture 10: My Super Sweet 16, Nike Air Max, Upper Class

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 223W
• Professor: Jody Baker

Document Summary

Look at how cool functions; instead of what makes something cool or what cool is defined as. Means of social media to become part of group. Movie she produces on blackberry facilitates cohesion. Social relations are generated thru the phone as a social media device: ad cannot suggest that blackberry is cool; certainly cannot say if you own a blackberry you are considered cool. This ad operates as the product as signified (not signifier: pho(cid:374)e does(cid:374)"t (cid:373)ake o(cid:374)e (cid:272)ool, so its (cid:374)ot sig(cid:374)ifie(cid:396, product takes cool from character and friends; phone is cool by association. Cool is a social relationship: compare yourself to others who are less cool than me. How does one express their coolness: parties, products, People become cool by association: nothing to do with class background, parents, neighborhood they grew up in, etc, class background, etc. becomes irrelevant.