CMNS 130 Lecture Notes - Lecture 10: Alternative Media, Radical Media

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Review: alternative media comes from change in policy process: corporate media wants to sell things, alternative media has a higher focus on information. May have some advertising, but is likely limited. Many types of alternative media: means different things to different people, very loosely de ned. Many different names: independent, autonomous, ethnic, amateur, community, etc, alternative media has been in practice since the beginning of media. What is alternative media: engages in efforts to create social, political or economic change, often promotes a radical agenda, seeks to give voices to the concerns and aspirations of groups. Marginalized by mainstream media: non-professional, citizen journalists seen as equally quali ed as professionals. Tell their stories (sometimes more so: operates outside of the corporate/mainstream media, considers media outside of pro ts". Debates in alternative media: some may see public broadcasting as alternative. Creates and supports engaged citizens: some may view public broadcasting as a mainstream media provider.

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