CMNS 130 Lecture Notes - Lecture 10: Consumerism, Adbusters, Master Sergeant
23 Apr 2016
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Document Summary
Works to challenge concentration of media and power. Alternative way to communicate their thoughts and ideas to others started a long time ago. Martin luther nailing alt. media to doors. He was able to print pamphlets a form of alternative media. Public sphere- male, white, educated participation (was still restricted to a certain group still excluding others not within this group) Provide diversity from mainstream exclude individuals have a place to participate. Point of view that is missing create alt. to meet their needs. Viewpoints and voices of a portion alt. media = channel and forum for discussion of a public sphere. Ethnic media- through lens of ethnic communities. Don"t need to be trained to provide a voice. But cbc is actually the largest news organization in canada. Something that is non corporate and non state. Vs. alt. is bottom up (grass roots media) C & s less likely advocating for creative destruction.
