SOC 202 Lecture Notes - Lecture 3: Slacktivism, Linkedin, Neoliberalism

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Media ownership and the camera obscura ideology: the lens of the camera (who owns the media and their interests) distorts the image it creates (the truth, (cid:862)the power of fra(cid:373)i(cid:374)g(cid:863) addition of social pressures to the public. Public ownership: media paid for by tax dollars: canadian broadcasting corporation (cbc), the national film board, tv ontario. Cbc radio began in 1936, tv began in 1952; political considerations and economic considerations: sovereignty: rule of the government over a territory, cultural sovereignty: the rule of specific cultural traditions, practices, artifacts, etc. 40% of radio and 50% of primetime tv content must be canadian. Private ownership: media not owned by the state. Independent ownership: media owned by one individual in a space. Expensive: horizontal integration: chain ownership; one company owns many types of media that are alike. Common in canadian tv and newspapers: vertical integration: one company owns the means of production and distribution of media.

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