MUS 503 Lecture Notes - Lecture 9: Product Placement, Al Jolson, Canadian Content
5 Mar 2018
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Media analysis: pharrell - happy, over use of yellow, this was big hit, but it was for a movie, the intended audience everyone. Mediation: the ways in which messages are conveyed to an audience, a process that connects production and consumption, 3 types of mediation: Recorded music: the ability to record and listen back to music revolution how we consume music: Made it possible to listen to music without musicians present. Led to a decline in consumers being able to play instruments, as now they could hear music without make it themselves. Shifted the consumer market from sheet music to recordings. Generated new categories of commodities to buy and sell: playback equipment, r2s. Us and europe: live shows are converted into film, "silent lm often accompanied by an orchestra or piano player, first commercial movie with sound (r2s) Silent film: buster keaton: "the general, piano players would improvise and play along to the visuals.
