COMM 121 Lecture Notes - Lecture 2: Tokenism, Glocalization, Cultural Imperialism
20 Aug 2016
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Movies full of myths, legends, lessons on etiquette and morality, ect. Ex: pulp fiction made million globally (took million to make) Non-original script source: intermediary remake; remake of a previous film; sequel within a franchise. False winners : should not have been blockbusters. False loser : should have been a blockbuster but wasn"t. 47% of screenplays produced in hollywood come from an intermediary source. Optimal experience: sensitive balance between the familiar and the new. Familiar: known stories, star actors, star director (cultural familiarity) Oct. 20/22: theories of media influence: from effects to ideology. A: -normalization/ acceptance of sexual content in media. Negative imp. of social media content on mental health. Advertisers fetishizing body parts; unequal patterns of representation. Models of media influence: from direct to indirect, from short-term to long-term effects. Asserted that media influence is strong and direct. Response in part to propaganda of world wars i and ii. War of the worlds: the panic broadcast (2013)
