MKT 310 Lecture Notes - Lecture 7: Operating Margin, Income Statement, Accounts Receivable
14 Jan 2017
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Orgs need to track 2 aspects of their business. 1. what a company owns and less what they owe to others through the balance. 2. how a company is performing with respect to their revenue, profitability, or possible loss - this is displayed on the income statement. Summarize all of the transactions conducted by the firm invoice that they give to customers. Payments/bills received from customers investments made in their facilities. Can be introduced at any point in time. All about recording investments and debts - outside marketing scopes (ie. factory is a snapshot of the organization"s assets as of that date and time equipment) And shows the profitability of the organization of that period look at the performance of that company over a month, over a quarter, over an entire year, etc. Marketers more concerned of the income statement (ie. increased sales, advertising campaign, marketing analyst) Revenue then subtract that from direct expenses (or the cost of.
