MKT 100 Lecture Notes - Lecture 4: Corporate Social Responsibility, E-Selectin

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Julie Kellershohn

Document Summary

A strong ethical climate requires a strong commitment from the top down within the rm. Ethics is in the eye of the beholder. Decisions often have con icting outcomes, where both have positions have di erent points of view. Corporate social responsibility (csr): voluntary actions taken by a company to address the ethical, social and environmental impacts of its business operations and the concert of its stakeholders. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner. Framework for ethical decision-making (the 4 step framework: identify issues, gather information and identify stakeholders, brainstorm and evaluate alternatives, choose a course of action. Consists of a set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. Marketing research process: de ne the research problem and objectives. Start by identifying the decisions; what decisions need to be make from the research ndings.