MKT 100 Lecture Notes - Lecture 7: Rice Krispies, General-Purpose Computing On Graphics Processing Units, Psychographic

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Khalil Rohani

Document Summary

The stp process is a systematic process consisting of five stages. First, marketing managers establish the overall objectives of their marketing strategy. Next, they identify the various market segments and develop profile for each segment. Then the segments are evaluated to determine their attractiveness and fit with the company"s competencies. This information is then used to select the segment(s) they would like to serve (i. e. targeting). Finally, marketing managers develop a positioning strategy that is consistent with the target market in order to communicate their unique value proposition. (segmenta tion. Attractivene ss (positioning select target market (positioning andd. Step 1: establish overall strategy or objectives. Western canada), province, city, urban, suburban, rural, climate. Age, gender, income, education, occupation, race, marital status, family size, ethnic background: (white, black, Asian, indian, german, irish, arab) religion, family life cycle, generational cohort:(baby boomer, generation x, generation y) home ownership.