MKT 100 Lecture Notes - Lecture 1: Etsy, Social Media Marketing, Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Metrics mastery assignment - open 6pm til 6pm next week. Good prep for metrics questions on mid term and final. Multiple choice mid term week 6 oct 22. *learning goals = mid term+ exam question basis. Marketing 3rd edition (rubix cub on front) grewal light. Marketing is based on opinion more powerful opinions = more reliable. As marketers we must be aware of the changes going on around us, the world and technology is changing at an exponential rate. Lo1 define the role of marketing and explain its core concepts. Lo2 describe how marketers create value for a product or service. Constantly need to protect the brand relationships. Marketing is a set of business practices designed to plan for and present an organization"s products or services in ways that building effective customer. Marketing = 4 ps product price place and promotion. Can be performed by individuals and groups. Customers exchange money + info for goods and services.