MKT 100 Lecture Notes - Lecture 20: Customer Relationship Management, Business Marketing, Swot Analysis

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Julie Kellershohn

Document Summary

Textbook: required marketing 3rd canadian edition, grewal, levy, lichti and smart book digital package. Hand in assignments by the due date/time. Don"t cheat > plagiarism is easy to nd. 8 metrics will be taught in class. In class time to review the concept and practice the metric. Worksheets will be taken up in class. Quiz available to complete after class must pass both midterm and nal to pass the course. Illustrate how marketers create value for product or service. Identify role of customer relationship management in creating value. A set of business practices designed to plan for and present an organization"s products or. Marketing is about satisfying customer needs and wants services in ways that build effective customer relationships (midterm) Understanding what are their needs and wants. Develop products and services to meet them. Wants: particular way in which we satisfy needs (shaped by person"s knowledge, culture,