MKT 100 Lecture Notes - Lecture 4: Categorical Imperative, Marketing Ethics

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Gennadi Gevorgyan

Document Summary

Mkt100 lecture 4: absolute, unconditional requirement that must be obeyed in all circumstances and is justified as en end in itself, u(cid:374)dersta(cid:374)di(cid:374)g the (cid:373)oti(cid:448)atio(cid:374) for o(cid:374)e"s a(cid:272)tio(cid:374)s, an action is morally acceptable if it can be universalized. Imperatives refer to propositions declaring a certain action or inaction to be necessary. Utilitarianism: are my actions justified by the results? if it is then i take action, utilitarian perspective copying textbooks, good for students because good, agai(cid:374)st (cid:272)opyi(cid:374)g, stude(cid:374)ts (cid:272)a(cid:374)"t (cid:272)opy (cid:271)e(cid:272)ause (cid:272)opyright, a(cid:374)d s(cid:272)ar(cid:272)e resour(cid:272)es. Insurance, advertising, legal costs, etc: variable, change with the scale of operations, direct materials, production supplies, etc. Types of fixed costs: operating expenditures, capital investments (not recurring, one time fixed costs)