MKT 100 Chapter Notes - Chapter 17: Ethical Decision, Mirror Test, Swot Analysis
28 Jun 2018
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MKT - Chapter 17 - Ethics and Socially Responsible Marketing
Utilitarianism - the idea that the moral worth of an action is determined solely by
its utility in providing happiness or pleasure as summed among all sentient beings
The moral worth of an action is determined by its outcome
“the greatest happiness of greatest good principle”
what is ethical is the most good for the most people
Categorical Imperative - denotes an absolute, unconditional requirement that
asserts its authority in all circumstances (both required and justifies as an end in
itself)
“I am hungry therefore I must eat, but first ask yourself would others eat in
my circumstance?”
First Maxim: a person acts morally if their conduct would be the “right”
conduct for any person in similar circumstances
Second Maxim: the conduct is right if it treats others as ends in themselves
and not as means to an end
Third maxim - a person acts morally when they acts as if their conduct was
establishing a universal law governing others in similar circumstances
Tragedy of Commons - a dilemma arising from the situation in which multiple
individuals, acting independently, and solely and rationally consulting their own
self-interest, will ultimately deplete a shared limited resource even when it is clear
that its not in anyone’s long-term interest for this to happen
Social contract - implies that the people give up sovereignty to a government or
other authority in order to receive or maintain social order through the rule of law
Thought of as an agreement by the governed on a set of rules by which they
are governed
“to be a part of society you must obey its rules”
Creating an ethical climate in the workplace
value
oestablish
oshare
ounderstand
rules
omanagement commitment
oemployee dedication
controls
orewards
opunishment
All employees must agree to a system of controls that rewards appropriate
behaviour and punishes inappropriate behaviour
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Mkt - chapter 17 - ethics and socially responsible marketing. Utilitarianism - the idea that the moral worth of an action is determined solely by its utility in providing happiness or pleasure as summed among all sentient beings. The moral worth of an action is determined by its outcome. What is ethical is the most good for the most people. Categorical imperative - denotes an absolute, unconditional requirement that asserts its authority in all circumstances (both required and justifies as an end in itself) I am hungry therefore i must eat, but first ask yourself would others eat in my circumstance? . First maxim: a person acts morally if their conduct would be the right conduct for any person in similar circumstances. Second maxim: the conduct is right if it treats others as ends in themselves and not as means to an end.
