MKT 100 Lecture Notes - Lecture 6: United States Postal Service, Dalhousie University, Direct Selling

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Katie Lebel

Document Summary

Tools for instructors: learning objectives, annotated chapter outline with instructor"s notes/teaching tips, answers to end of chapter learning aids. Chapter 5 focuses on business- to-business (b2b) marketing. Not many people know that rbc royal bank spends over billion a year buying goods and services. To become a supplier to rbc, companies must not only provide high-quality goods and services but also meet its green sourcing. Initiative, which employs environmental screening mechanisms to help select appropriate vendors. Business-to-business (b2b) marketing refers to the process of buying and selling goods or services to be used in the production of other goods or services for consumption by the buying organization and/or resale by wholesalers and retailers. B2b and business-to- consumer (b2c) marketing is not necessarily the product or service but rather the ultimate user of that product or service. The chapter objectives are intended to help students understand the content to be discussed. Students must understand the distinction between b2b and.