MKT 100 Chapter Notes - Chapter 5: Organizational Culture, Lemonade, Business Marketing
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MKT 100 Full Course Notes
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Canada"s largest commercial back and one of the most prominent engagers of b2b transactions. b+ purchases of goods and services approved vendors. Centralized supplier database, e-procurement, environment, and social criteria. Buying and selling goods or services to be used: In the production of other goods and services. Distinction between b2b & business to consumer (b2c): Seniors purchase lemons to make lemonade for themselves, b2c transaction. If a boy buys them to make lemonade to sell to others, it is a b2b transaction. There are different types of b2b markets as well as buying processes. There are also several factors that influence the buying process that will be discussed fully. The existence of the internet has also influenced the way b2b marketing is conducted. A wide range of businesses participate in b2b transaction. Manufacturers, resellers, institutions and governments all engage in b2b transactions.
