MHR 405 Lecture Notes - Lecture 6: Social Cognitive Theory, Drive Theory
17 Nov 2016
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Direction - goal towards effort is direct (what it is you"re doing) Persistence - amount of time effort is exerted. No dependent on anyone else, internal drive to do something(you give yourself reward) Motivation comes from outside the person, you are trying to please someone else or someone"s approval, you get pay or praise(someone gives you reward) Focused, intense, persistent, purposive effort toward goals. Hardwired brain activity (neural states) that energize individuals through generation of emotions to correct deficiencies and maintain equilibrium. We channel emotion forces towards specific goals. Seven categories, five in hierarchy - capture most needs. Lowest unmet need is strongest - when satisfied, next higher need becomes primary motivator. Need for achievement - want to accomplish reasonably challenging goals. Need for affiliation - seek approval for others, conform to others" wishes. Need for power - desire to control one"s environment. Drive to acquire: seek, acquire, control, retain, objects or experiences.
