HTL 503 Lecture Notes - Lecture 3: Decision-Making, 2028 Summer Olympics, Ontario Library Association

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTL 503
• Professor: Judy Healy

Document Summary

Increases the number of people (hopefully mainly tourists and not just locals) visiting the city. Word of mouth marketing as delegates tell others about their favourable experience. 2006 world aids conference | 24k delegates, 132 countries. 2016 microsoft conference | 16k delegates, 139 countries. 2017 international confederation of midwives 31 | 4k delegates, 117 countries. 2017 prospectors and developers association of canada | 24k delegates, 130 countries: this is an annual toronto convention. Increases the number of tourists visiting the city. Extending the # of days of their trip to see local attractions and take tours of nearby attractions. Heightens the impact of word of mouth marketing: visitors encourage friends and family based on their favourable experience. By attracting international business delegates the host country also benefits. International visitors will extend their trip (beyond the dates of the business event) to see other parts of the country.