HTT 303 Lecture Notes - Travel Insurance, The Negotiation, Price Fixing
24 May 2014
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Must facilitate 3 phases of commerce i. ii. iii. The distribution channels, inventory the product, give you advice, bring buyers and sellers together, got to be efficient, ensure the member of the distribution channel get paid. Arrange the details of ground transfers, buy travel insurance, collect market research cost: distribution channel key part marketing. Product: distribution channels must suit special characteristics of travel product ie, Reliable, assurance, tangible: partly intangible, located elsewhere from where distributed. The only things we distributed is information, video brochure over paper: no guarantee of satisfaction possible. What really selling is promise, the only way to believe the promise is the relationship of trust: product does not build up inventories. Ie, flight tickets ,hotel rooms ie,sell the room for ar 9 am, if not. Airline, hotel , destinations ,casinos: travel purchase initiates chain reaction. All the realized product & service: what gets transported.
